February 2019
Bringing Hollywood Glamour to New York City!

Teamwork, clear communication, and collaboration on a project is vital, especially when on opposite coasts. To bring vision to life is always a great joy for us and why we do what we do. Goop Lab is not only a retail location, but an experience. Make sure you head to Bond Street and check the space out for yourself. If you would like a personal tour of the space, always feel free to reach out to us! We would be happy to meet you to tour this special project. 

Happy almost Spring from all of us at Best & Company! We are ready for the sunshine to arrive and can't wait for it to drench the gorgeous Goop Lab now open in Soho. Having had the pleasure of working on previous Goop pop-up shops, we were thrilled to work with the Goop team again. A truly dynamic team was assembled to bring Gwyneth Paltrow's beauty, wellness, and lifestyle brand to life here in New York City. We could not have been happier to have been apart of the experience along with 2019 AD100 Commune Design and Smith & Architects!

Commune's co-founder Steven Johanknecht was inspired by Old Hollywood Glamour and created a design blending New York and L.A, reflecting on the glam residential homes of Los Angeles in the 1930's. Mixing materials such as stone, hardwood, brass, velvet, and mirror gave each distinct area of the store its own vibe. Our favorite space is the jewelry box where the design becomes more Deco. Custom designed cases of silvered tabour wood are lined with brass detailing, and the California theme continues through the space with an oversize leaf mural by Louis Eisner that plays on the famous Beverly Hills Hotel pattern.
 

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